6
Google searches you rank for (all branded)
Digital Analysis · October 2026
Chesterfield has built 13 million square feet. Online, almost no one can tell.
A short digital analysis of how Chesterfield shows up when brokers, site selectors, partners and landowners go looking — where you stand today and what changes.
0
Mentions across AI search tools
32/100
Google mobile performance score
1.7/100
Domain authority
01 —HOW YOUR DEALS START
Your business doesn't win deals on Google — but it gets checked there.
Nobody hires a Class A industrial developer because of a Google ad. Your deals come through relationships: brokers, site selectors, economic development agencies, JV partners. But every one of them looks you up before they pick up the phone — and more and more, they ask an AI tool for names before they ask a colleague.
They hear your name
They look you up — Google & AI
They call… or move on
CallMove on
That's where Chesterfield is losing ground today.
02 —WHERE YOU STAND
Where Chesterfield stands right now.
Critical
Search: you only show up when people already know your name
6
keywords — all branded~600 / month
US searches for industrial developers, build-to-suit partners & land buyers — Chesterfield appears for noneChesterfield ranks for just 6 searches on Google, and every one is someone typing 'Chesterfield'.
Critical
AI search: you don't come up at all
0ChatGPT
0Gemini
0Perplexity
0Copilot
0Google AI Overviews
When a site selector asks for 'Class A build-to-suit developers in the Southeast', the answer lists other firms.
Needs work
Brand image: the website doesn't look like a firm that builds for Lowe's and Mercedes-Benz
- No sense of scale
- No leadership
- No delivery story
- No current pipeline
- ~100-word homepage on an off-the-shelf template
For most people your website is the first impression of Chesterfield — and today it undersells you. Competitors look like institutional developers; Chesterfield looks like a placeholder.
Critical
Your website: slow, and showing its age
32/100
36s
for the main image to load on mobileBuildings delivered years ago are still listed as 'Under Construction – Delivery Summer 2023', and figures don't match from page to page.
Critical
03 —WHAT IT COSTS YOU
What that means in practice.
Here's how it plays out with the people who decide Chesterfield's next deal.
Lost before the page loads
A broker hears your name at NAIOP, checks your site on their phone, and gives up waiting.
Missing from the shortlist
A site selector builds a longlist with AI — and Chesterfield never comes up.
Land deals go elsewhere
A landowner with 50 acres off I-4 searches for a buyer and finds your competitors instead.
Doubt during diligence
A partner checking you out finds old project statuses and figures that don't add up.
Your track record is better than most of the firms showing up. It just isn't visible.
04 —THE OPPORTUNITY
Where Chesterfield could be.
A website that sets the tone before the first call — and a presence that puts Chesterfield in front of every broker, site selector and landowner looking. Competition for these searches is low (most score 0–1/100 on Ahrefs' difficulty scale), so a firm with your credentials can lead them quickly.
TodayIn 6 months, Chesterfield can:
Template website that undersells you
Look like the developer it is
a premium website that matches the quality of your buildings
0 AI mentions
Be the name AI recommends
for Class A industrial & office developers in Florida and Georgia
6 branded keywords
Rank on page one
for build-to-suit, industrial development and land acquisition searches in Orlando, Central Florida and Savannah
No route for landowners
Get direct land leads
through a dedicated acquisitions page that goes straight to Will
36s mobile load
Load in under 3 seconds
with accurate, up-to-date information on every page
05 —WE'VE ALREADY STARTED
See what it could look like.
To show you what's possible, we redesigned the Chesterfield homepage. It's a first look at how your brand could feel online — and a sample of the quality you can expect from us.
06 —PROOF
Don't just take our word for it.
We help businesses across the US, UK, UAE and Australia look the part online and get found by the people who matter. Hear it from our clients — and check our reviews on platforms you trust.
Pure Estates
London estate agency
Veracity
Creator Connect
Smart Sense
UK startup
Verified reviews
Every review is published on an independent platform. Click any badge to read them in full.
07 —THE PLAN
How we get there.
A website built to impress
A premium redesign that lifts the brand and puts accurate project and team information on every page. Fast on every device and built to turn visits into conversations.
Technical SEO & AI search optimisation
The behind-the-scenes work that helps Google and AI tools find Chesterfield, understand it and recommend it.
Content & authority building
Project case studies, market insight and PR that build Chesterfield's presence in search results and AI answers, month after month.
Lead generation & reporting
Clear routes for occupiers, brokers and landowners to reach you, with tracking that shows exactly where every enquiry comes from.
Let's walk through it together.
A 30-minute call to go through the redesign and this analysis — focused on your Orlando pipeline.
Book a call